Want to Sell Tiffany & Co., Cartier or Bvlgari Diamond Jewellery? Why You Shouldn't Sell to Cash Converters.

Branded luxury diamond jewellery is a special niche and as such, should be treated differently when selling.  A large part of the value of luxury diamond jewellery from places such as Tiffany & Co., Cartier or Bvlgari stems from two things - the quality of the design and the popularity of the brand.

Therefore, fine diamond designer jewellery, like a Tiffany & Co. diamond necklace, or a Cartier diamond ring, should never be sold to a place like Cash Converters or to a Jeweller who does not have a specific interest in pre-loved jewellery.  

Cash Converters

A place like Cash Converters is not where you want to sell a specialist piece of fine jewellery such as a Tiffany Engagement Ring or a Cartier Diamond Necklace. 

Places like Cash Converters rely the fact that many people think of them when looking to sell, unwanted second hand goods.  They work on the reputation that they are not fussy and, will purchase most things second hand.  Their main motivator is to get the item for as cheap as possible so they are able to re sell the item to another person.

As they are not specialists in fine diamond jewellery, they are not set up to sell high value items. 

As they are unlikely to be able to sell your pre-loved fine diamond jewellery they will most likely offer you the wholesale value of the piece.  Therefore you may be able to dispose of a lot of things with very little effort, but you will receive so little in return there really is no point.

Jewellers with no interest in Pre-Loved Jewellery

If you present a second hand Tiffany & Co. Diamond Ring to a jeweller who has no interest in pre-loved jewellery, they will value the ring on the wholesale price of the raw materials of the item, ie the wholesale price of the diamond and the cost of the raw materials of the platinum or gold.

Unless they have a specific interest in pre-loved jewellery any workmanship, or detail in design, will not be valued.  This is because a jeweller is interested on selling their pieces, and promoting their jewellery.  Unless they are an antique dealer or have an arm of the business focusing on pre-loved jewellery they will also not value a piece based on a brand name, such as being a Tiffany & Co. Diamond Ring.  They will be buying the raw materials to re make the ring into another item.  As so much of the value of luxury branded jewellery is based on the workmanship and the brand - therefore you will lose a lot of money selling to a jeweller.

It is also even entirely possible they will offer even less than wholesale.  Because they are a jeweller, they already have access to wholesale diamonds.  A dealer who would provide discounts and kickbacks to them the more they purchase from them.  Therefore their only incentive to purchase from you instead of one of their own suppliers, is if it is even cheaper than wholesale pricing.

Trade for Gold or Diamond Places

Taking a designer piece to a gold or diamond trader will again only offer you wholesale prices of raw materials.  They are only going to offer wholesale pricing of the diamonds and the gold or platinum in the piece.  You will lose so much of the inherent value of the piece selling designer jewellery to a Trade for Gold or Diamond Place.

DO Try Selling Privately

Because so much of the value of Tiffany Jewellery is tied up in the workmanship, one of your best options is to sell the item to and individual.  Using your own sales ability to see if you can convince someone to buy your piece.

Selling privately to an individual allows you to attempt to try and get a price for the item based on the item as a whole.  Ie. not raw materials.

There are challenges to selling jewellery privately, particularly high end pieces.  Safety is once concern and the other factor is having a realistic expectation of price.  I see several people trying to sell the same item for years unsuccessfully.  I do have some tips on how to sell privately which you can read more about here and here.  

DO Sell to a Collector with a Specific Interest in Luxury Branded Jewellery

A collector is someone who has a specific interest and invests in this type of jewellery.  My interest is Tiffany & Co, Cartier and Bvlgari fine diamond jewellery 

Because of this specific interest, I offer fair market value for the item.  Often I pay the same rate as to what an individual would get attempting to sell the item privately and this is within 24 hours of payment vs several years of trying to sell unsuccessfully.    

As I also sell, people can find this hard to believe.  What people need to remember is I am investing in these items and I also advertise and have existing clients.  Finally, I also like to keep designer items on hand, as I believe it adds to the diversity of my own 'CTJ' pieces that I also sell. 

Whenever possible I provide evidence of past private sales from an unbiased marketplace such as eBay to give the seller an understanding of the market.

I also urge people to try and sell the item themselves and come back to me at a later date so they can feel 100% certain that my offer is fair.

If you have a piece of fine jewellery from Tiffany & Co., Cartier or Bvlgari, please contact me here.


Catherine Trenton Jewellery

"We are an established boutique organisation specialising in pre-loved diamond designer jewellery from Tiffany & Co. and other luxury brands.  As experts in this niche trade we work hard to provide a safe and simple environment for buying and selling pre-loved fine diamond jewellery online.

Whether you are buying or selling a piece of fine diamond designer jewellery, we aim to provide you with the best outcome possible.

You can visit our store here."

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  • Louise Freestone on

    Hello I am looking to purchase a Tiffany Metro Three Circle Diamond pendant . Do you know of one for sale . Thank you

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